One of our favorite aspects of internet marketing is developing a productive online strategy. It is our business to know what works and what doesn’t with online marketing. Where does social media fit into your plan? What cutting edge technology can rocket your business revenue? How to develop appropriate joint ventures and what to do with affiliates?
There are so many questions that can be asked and answered. We have found that the quality of the answer is entirely dependent on the quality of the question. One of our strengths is helping to develop the appropriate questions.
Is one of the most under used strategies with internet marketing. It is important to figure out what pieces need to be created, and in what order. It’s all about creating momentum and capitalizing on it.
Once we find out what your online goals are, then we can assess what technology is appropriate.
It’s one thing to decide that you need an active YouTube channel, it’s a whole separate issue when it comes to implementation. We have developed several options/suggestions that our clients are thankful to utilize.
Brandmarks come in a variety of forms including wordmarks, letterforms, emblems, pictorial marks, abstract, and characters or illustrations. The key is to find the right combination that speaks about who you are, what you do, and provide a connection between you and your target demographic.
Strong logos and brandmarks help differentiate you from your competitors and they make you rememberable. They become the basis on your marketing imagery and set the tone for your website, social media profiles, and written collateral. What elements make a brandmark and logo design great? The best logos are unique and memorable, simple yet illustrative, flexible, illustrative and informational, timeless. -Criteria we review in Designing a logo-
- Company overview
- Elevator pitch, about statement, or mission statement
- Target market
- Existing tagline
- Corporate branding sheet if available
- Inspiration logos or design style preferences
- Color preferences
All aspects of online marketing starts with a solid website. Even if the strategy is all about branding, it’s still important to keep a good looking up to date internet presence. The only part of the internet that you have complete control over is your own website. We always develop for flexibility which is why 90% of our clients have their website built on WordPress. We have a complete website development team that can do some impressive stuff.
Based on the appropriate strategy that we develop for you will determine what happens with design. We have access to some of the worlds top designers. From unbelievable premium themes to full custom development our goal is the same…an amazing looking website that is effective for your strategy.
Has been on a roller coaster ride for the last couple of years. Our favorite option with SEO is to develop a strong Organic SEO base. From there it will depend on your online strategies with how much attention we give this.
Every website should have some form of social media integration. From blogging to Facebook and Pinterest to Google Plus; deciding which platforms to focus on first can be huge. We will help you decide which way to go and how to best utilize that platform.
Re-Targeting, Pay Per Click, Pay Per Impression, Facebook, Google, blogs, industry leaders, mobile apps, ebooks, promotional… The list goes on and on and on. Ultimately it will be dependent on the strategy that we develop early on. There are market guides that we use to determine the most effective placement. At the end of the day all advertising is the same from traditional newspaper to radio, tv, and internet. It all comes down to moving the potential client to act.
We get a ton of questions about Infusionsoft and the various other automated marketing solutions. We have made it a priority to become experts at Infusionsoft and how to best integrate it with the appropriate marketing strategies. Our main goal is customer experience that includes affiliates, and email marketing strategies.